8+ Years · $25M+ Managed

Lower your CPA
with creatives built to scale.

Creative strategy and media buying — connected by data, built as one system. $25M+ in ad spend managed across the USA, Europe, CIS, and Canada.

Data-Driven Creative Strategy
Multi-Platform Media Buying
Full-Funnel Architecture
Book a Free Call → View Case Studies
★★★★★ Trusted by brands managing $20K–$3M/month in ad spend
Performance StatsVerified
$25M+Total Spend
$3MPeak / Month
2,600%Peak ROAS
100K+Leads / Month
MetaTikTokGoogle SnapchatYouTubeOutbrain
"Aleksandr is an excellent Media Buyer as well as Creative Strategist — a rare combination."USA ACP Provider · $20M+ Budget
About Me

Two skill sets,
one operator.

I run paid media the same way performance teams build product — data-first, evidence-based, every decision testable. No "creative intuition," no "trust me, this'll work." Audience research, structured creative testing, dynamic budget allocation against live CPA.

I started in 2017, built my own social presence, published case studies, and took on first clients through word of mouth. Over 8 years the work scaled: from local businesses in Eastern Europe to $3M/month across 7 platforms in the USA.

The last 4–5 years I've focused heavily on creative strategy — because that's where the real leverage shifted. As Meta, TikTok, and Google moved targeting control to their algorithms, the creative became the targeting. The hook, the message, the format now determine who sees your ad. Most media buyers haven't caught up to this yet.

I don't make promises before I understand your business. If paid media can move the needle for you — I'll tell you exactly how. If it can't — I'll tell you that too.

CS

Creative Strategy

Audience research, offer psychology, brief writing, creative frameworks, competitive analysis, performance analytics.

MB

Media Buying

Direct buying across Meta, TikTok, Google, Snapchat, YouTube. Dynamic budget allocation vs. live CPA.

FF

Full-Funnel

TOF/MOF/BOF architecture, budget allocation across channels, scaling systems for lead gen and e-commerce.

TM

Team Management

Coordinating designers, editors, media buyers, and UGC creators from brief to launch and analysis.

Meta Ads TikTok Ads Google Ads Creative Strategy Lead Gen DTC E-commerce
How It Works

A clear path from
discovery to scale.

A structured process that turns your paid media into a scalable, predictable growth system — without the agency over-promising.

Start Here
Discovery Call
A 30-minute conversation about your current setup, goals, and where the real opportunities are. No pitch.
Honest situation audit
Clear next steps
→
Step 2
Strategy Blueprint
Audience research, competitor analysis, and a creative + media plan tailored to your business model and growth targets.
Creative framework design
Personalised media plan
→
Step 3
Launch & Test
Account audit, structured creative testing, and dynamic budget allocation across platforms vs. live CPA.
Account audit & setup
Creative testing framework
→
Step 4
Scale
Scale winners, cut losers, expand across platforms, and compound growth month over month.
Multi-platform scaling
Compounding growth
Case Studies

Real numbers from
real ad accounts.

Lead Gen · USA · 4 Years · Meta · TikTok · Snapchat · Google · YouTube
USA ACP Program Provider — $20M+
$20M+Total Spend
100K+Leads/Month
<$30Peak CPA

Client was spending ~$150K/month with zero creative system. All decisions made on gut feel — no testing framework, no repeatable path to scale.

Built the entire creative strategy process from scratch: audience research, brief writing, UGC sourcing, creative analytics with Motion, dynamic budget allocation across 7 platforms vs. live CPA. Top 8 creatives generated $3.5M+ combined lifetime spend.

Request Full Case Study →
Total spend$20M+
Peak monthly spend$3M / month
Peak registrations100K+ / month
CPA at peak<$30
Top creative (lifetime)$896K
Platforms7 platforms
Duration4 years (ongoing)
View case↓
Lead Gen · EU · 3+ Years · Meta · Google · YouTube · 40+ Countries
European Immigration Agency — 1,200% ROAS
1,200%ROAS
~800Leads/Month
$10CPL

Immigration is a 3-month+ decision cycle — standard short-funnel approaches don't work. Built a dedicated MOF layer with testimonials, success stories, and educational content to keep prospects warm over months without burning budget on cold reach.

Multilingual geo-targeting across 40+ countries with separate messaging per immigration motivation: jobs, education, legal security, retirement.

Request Full Case Study →
ROAS1,200%
MER500%
Leads / month avg~800
Cost per lead$10 first-contact
Countries reached40+
Revenue growth3×
View case↓
Luxury E-commerce · EU · USA · CIS · Meta Ads · AOV up to $40K
Luxury Board Game Brand — 2,600% ROAS
2,600%Peak ROAS
$100K+Monthly Revenue
$40KMax AOV

Selling a $40,000 chess set requires a completely different buyer psychology. Repositioned messaging from product features → status & identity. Built a retargeting system designed for months-long luxury nurturing across EU, USA, and CIS simultaneously.

Request Full Case Study →
Peak ROAS2,600%
Monthly revenue$100K+
Max AOV per unit$40,000
MarketsEurope · USA · CIS
Duration2+ years
View case↓
Online Education · 3+ Years · Meta · Instagram
Online Fitness School — $100K+/Month
$100K+Monthly Revenue
70K+Leads
$3M+Total Revenue

From $0 in paid revenue to $100K+/month. Built full paid infrastructure from zero — pixel setup, full-funnel architecture, lookalike audiences, UGC + founder video creative mix across 90+ product launches. Grew Instagram from 400K to 750K+ followers via paid simultaneously.

Request Full Case Study →
Monthly revenue (peak)$100K+
Total revenue$3M+
Leads generated70K+
Ad impressions400M+
Instagram growth400K → 750K+
View case↓
Medical Lead Gen · 4 Years · Meta Ads · Hyper-local · 5 Locations
Chain of Medical Clinics — 11,500+ Leads
11,500+Total Leads
~$10CPL
40%+Lead-to-Consult

I trained in medicine before paid media, so working with clinics is familiar territory — I understand the pain points patients walk in with, the language doctors use, and the trust signals that matter in healthcare marketing. That context shaped every creative decision in this campaign.

5 pain relief and rehabilitation centers needed steady consultation bookings within a strict 1.5-mile radius per center. Tiny audience pools, constant fatigue risk, no room to scale aggressively.

Solved through continuous creative rotation and age-based splits: direct founder-led ads for 50+, interactive quizzes for 25–45. Pain-first messaging outperformed clinic-feature ads every time.

Request Full Case Study →
Total leads11,500+
Cost per lead~$10
Lead-to-consultation40%+
Avg leads / month250+
Social growth2K → 13K+ followers
Duration4 years
View case↓
Request Full Case Studies →
Creative Portfolio

Top creatives that
delivered.

A selection of high-performing video and static creatives across lead gen, telecom, health & wellness, SaaS, and e-commerce. Hover any video to play.

$705K Lifetime Spend UGC Mix · Lead Gen
$1.2M Lifetime Spend UGC Unboxing · Lead Gen
$349K Lifetime Spend UGC Dialogue · Lead Gen
$500K Lifetime Spend UGC Educational · Lead Gen
MINGLE MOBILE Telecom Brand Hook on Paper · UGC
SEMAGLUTIDE Direct Response UGC · Health & Wellness
T-TREATMENT Direct Response UGC · Men's Health
TOP PERFORMER Featured Ad UGC · SaaS
TITANTREK Travel Gear UGC Use Case
Swipe →
View Full Creative Library →
Static Creatives

Beyond video.

Static formats across luxury e-commerce, telecom, SaaS, and health verticals.

Iron Remedy MD static creative
Men's Health
Kadun Chess static creative
Luxury E-commerce
Zigpoll static creative
SaaS · Tweet Format
Semaglutide static creative
Health & Wellness
Mingle Mobile static creative
Telecom
Swipe →
★★★★★
"Aleksandr is an excellent Media Buyer as well as Creative Strategist — a rare combination — not just for TikTok but also Facebook and Snapchat ads. He understands how the paid social platforms work and how to create the best account structures. You can fully rely on him to do what's best for your ad accounts."
USA ACP Provider · $20M+ Budget · Verified Client
★★★★★
"In 6 years of running my business I worked with more than 20 paid media specialists. Aleksandr is the only one who delivered real results. Came through a referral and never regretted it. Simply the best at what he does."
JM
Julia M.
Business Owner · 6 years in business
★★★★★
"Read his article late one night, messaged him, and within 3 minutes had a clear plan. He laid out the audience map and strategy before we even started. Paid the deposit and within 24 hours leads started coming in. They haven't stopped since."
AD
Anthony D.
Lead Generation Client
★★★★★
"I run a functional training studio. Before Aleksandr, I'd burned through budgets without understanding what, where, why, or how much I was spending. In just one month, he brought clear creatives for Instagram and Facebook, structured reporting on leads, and clear recommendations. Lead quality improved and they started converting to sales."
SV
Stan V.
Functional Training Studio
★★★★★
"Post reach grew 15× in just a few months. The team consistently finds creative angles for our young audience while keeping content sales-driven. Engagement and active community management included."
EB
Elena B.
Children's Apparel · E-commerce
The Difference

What I do differently
from most agencies.

Most Agencies
✕
Separate media buyer and creative team — no shared context
✕
Creatives made by gut feel, not audience research
✕
Over-promising before understanding your business
✕
Same creatives running for months — no testing framework
✕
Set-and-forget budgets across platforms
VS
My Approach
✓
Media buying and creative strategy built as one system
✓
Every brief backed by audience research and competitor data
✓
Honest diagnosis first — no promises before understanding your business
✓
100+ creatives tested monthly — structured, repeatable framework
✓
Dynamic budget allocation across platforms vs. live CPA
Services & Pricing

Pick your
entry point.

Start with a free call or a low-commitment audit. Scale to a full retainer when you're ready. Every engagement begins with understanding your business first.

Start Here — No Commitment Required
Free
No strings attached
30-Min Strategy Call
I review your current paid media situation and tell you exactly what I see. No pitch, no pressure. Just an honest read on where you are and what's possible.
$350
One-time · 3–5 days
Paid Media Audit
Full account review: campaign structure, creative performance, funnel gaps, budget leaks. You get a document with specific action points you can act on immediately.
$299
One-time · 2–3 days
Creative Audit
I analyse your current creatives: why they're underperforming, what psychological levers are missing, and exactly what to test next.
Monthly Retainers
$2,500–3,500
Per month
Media Buying
Account management across Meta, TikTok, Google. Daily monitoring + optimisation. Weekly async reporting. Creatives provided by your team.
$2,000–3,000
Per month
Creative Strategy
20 creative concepts/month with full briefs. Competitor research. Creative analytics and winner identification. For brands with their own media buyers.
Recommended
$4,500–6,000
Per month
MB + Creative Strategy
The full system. Creative strategy and media buying connected — the combo that generates results like the case studies above.
Custom
On request
% of Spend
For accounts with $50K+/month ad spend. Pricing tied to managed spend (10–15%). Multi-platform or complex account structures.
FAQ

Frequently
asked questions.

What type of businesses do you work with?
+
I work primarily with DTC e-commerce brands, lead generation businesses, online education, and high-ticket services. Verticals include health & wellness, telecom, SaaS, immigration, travel & lifestyle goods, and luxury / high-ticket products. The common thread: brands with serious ad budgets ($20K+/month) that want a real system, not just someone to "run ads."
What ad spend do I need to work with you?
+
For monthly retainers, the recommended minimum is $20K+/month in ad spend — below that, the math rarely works for either of us. For audits ($299–$350), there's no minimum — these are useful for any brand running ads, regardless of budget size.
Do I need to commit to a long-term contract?
+
Retainers are month-to-month with 30-day notice. No 3-month or 6-month lock-ins. That said, paid media isn't a 30-day game — meaningful scaling happens in months 2–4. Most clients stay 6+ months because the system compounds. The flexibility is there if it's not working — but in my experience, when expectations are aligned upfront, it's rarely needed.
How long until I see results?
+
Honest answer: it depends on where you start. If you have an existing account with stable creatives, I can usually move CPA in 2–4 weeks. If we're launching from zero — building creative pipelines, testing frameworks, audience research — meaningful results take 6–8 weeks. Anyone promising overnight results is either lying or working with very low standards for "results."
Do I need to provide creatives or do you make them?
+
Both options exist. The Media Buying retainer assumes you provide creatives. The MB + Creative Strategy retainer includes the full creative pipeline — concepts, briefs, and coordination with designers/editors/UGC creators (your team or mine). Most clients find the combined option drives meaningfully better results because the creative is built specifically to perform in the ad environment.
What makes you different from agencies or other freelancers?
+
Most media buyers don't build creatives, and most creative strategists don't buy media. I do both — which means the creative strategy is built specifically to perform in the platform environment I'm managing. No handoff delays, no context loss, no finger-pointing when results aren't there. One system, one person accountable.
How do you measure success?
+
Primary KPIs are agreed upfront: CPA, ROAS, or CPL depending on the business model. I track intermediate metrics (CPC, CTR, hook rate, scroll-stop rate) to diagnose creative performance. Winning creatives must also be scalable — I don't call something a winner if it only works at $200/day.
Do you sign NDAs and protect client data?
+
Yes — happy to sign NDAs before we share any sensitive numbers or strategy details. All client work is treated as confidential by default. Case studies on this site reference specific results but do not name brands without written permission.
What happens after the audit — am I obligated to continue?
+
Zero obligation. The audit is a standalone deliverable — you get a document with specific action points and you can implement them yourself, with your existing team, or with another freelancer. Most clients who do continue do it because the audit demonstrated where the gaps are. No retainer pressure either way.
Can you take on new clients right now?
+
I take on a limited number of retainer clients to maintain quality. Book a discovery call to discuss current availability and timelines. Audits and one-time projects are generally available within 1–2 weeks.
Limited Availability

Ready to scale
your paid media?

Book a free 30-minute discovery call. I'll review your current setup and tell you exactly what I see. No pitch, no pressure.

📅 Book a Free Call LinkedIn →
Email
leks.li.work@gmail.com
LinkedIn
linkedin.com/in/leks-li
Location
Europe · GMT+2
Response Time
Within 24 hours