8+ Years · $25M+ Managed

Lower your CPA
with creatives built to scale.

Creative strategy backed by data and real performance. Every brief written against what actually scales in the account — not what looks good in a deck.

Data-Driven Creative Strategy
Full-Funnel & Awareness Mapping
Written by a Media Buyer
Book a Free Call → View Case Studies
★★★★★ Trusted by brands managing $20K–$3M/month in ad spend
Performance StatsVerified
$25M+Total Spend
$3MPeak / Month
2,600%Peak ROAS
100K+Leads / Month
MetaTikTokGoogle SnapchatYouTubeOutbrain
"Aleksandr is an excellent Media Buyer as well as Creative Strategist — a rare combination."USA ACP Provider · $20M+ Budget
About Me

Creative strategy,
written by a media buyer.

Aleksandr Li
Aleksandr Li
Creative Strategist · Paid Social
Europe · GMT+2 · Working with USA, EU & CIS

I build creative the same way performance teams build product — data-first, evidence-based, every decision testable. No "creative intuition," no "trust me, this'll work." Audience research, structured testing, every concept judged against your real KPIs.

I started in 2017, built my own social presence, published case studies, and took on first clients through word of mouth. Over 8 years the work scaled: from local businesses in Eastern Europe to brands launched from zero and six- and seven-figure DTC brands. Working inside agencies, I've run creative on brand accounts spending $1M+/month. One of them grew from ~$150K/month to $3M/month across 7 platforms in the USA.

The last 4–5 years I've focused heavily on creative strategy — because that's where the real leverage shifted. As Meta, TikTok, and Google moved targeting control to their algorithms, the creative became the targeting. The hook, the message, the format now determine who sees your ad. Most media buyers haven't caught up to this yet.

I don't make promises before I understand your business. If paid media can move the needle for you — I'll tell you exactly how. If it can't — I'll tell you that too.

Creative Strategy

Audience research, offer psychology, brief writing, creative frameworks, competitive analysis, performance analytics.

Full-Funnel Creative

Creative mapped across TOF/MOF/BOF and awareness levels, so every asset speaks to where the buyer actually is.

Media Buying

Eight years buying on Meta, TikTok, Google, Snapchat and YouTube. I know how creative behaves in a live auction.

Production & Team

From brief to finished asset: writing concepts, directing designers, editors and UGC creators, holding the quality bar.

Creative Strategy Lead Gen DTC E-commerce Online Education B2B Brands Meta Ads TikTok Ads Google Ads
See Pricing →
How It Works

A clear path from
discovery to scale.

A structured process that turns your creative into a scalable, predictable growth system — without the agency over-promising.

Start Here
Discovery Call
A 30-minute conversation about your current setup, goals, and where the real opportunities are. No pitch.
Honest situation audit
Clear next steps
→
Step 2
Strategy Blueprint
Audience research, competitor analysis, and a creative plan mapped to your funnel stages and awareness levels.
Creative framework design
Awareness-level mapping
→
Step 3
Launch & Test
Every test starts from a written hypothesis. Concepts go live as a planned batch, read against soft metrics and your real KPIs.
Hypothesis-led testing
Read against your KPIs
→
Step 4
Scale
Winners get iterated into new angles, losers get cut, and every result feeds documented learnings the next batch builds on.
Winner iteration
Documented learnings
Start with a free call →
Case Studies

Real numbers from
real ad accounts.

Lead Gen · USA · 4 Years · Meta · TikTok · Snapchat · Google · YouTube
USA ACP Program Provider — $20M+
$20M+Total Spend
100K+Leads/Month
<$30Peak CPA

Client was spending ~$150K/month with zero creative system. All decisions made on gut feel — no testing framework, no repeatable path to scale.

Built the entire creative strategy process from scratch: audience research, brief writing, UGC sourcing, creative analytics with Motion, dynamic budget allocation across 7 platforms vs. live CPA. Top 8 creatives generated $3.5M+ combined lifetime spend.

Request Full Case Study →
Total spend$20M+
Peak monthly spend$3M / month
Peak registrations100K+ / month
CPA at peak<$30
Top creative (lifetime)$896K
Platforms7 platforms
Duration4 years (ongoing)
View case↓
Lead Gen · EU · 3+ Years · Meta · Google · YouTube · 40+ Countries
European Immigration Agency — 1,200% ROAS
1,200%ROAS
~800Leads/Month
$10CPL

Immigration is a 3-month+ decision cycle — standard short-funnel approaches don't work. Built a dedicated MOF layer with testimonials, success stories, and educational content to keep prospects warm over months without burning budget on cold reach.

Multilingual geo-targeting across 40+ countries with separate messaging per immigration motivation: jobs, education, legal security, retirement.

Request Full Case Study →
ROAS1,200%
MER500%
Leads / month avg~800
Cost per lead$10 first-contact
Countries reached40+
Revenue growth3×
View case↓
Luxury E-commerce · EU · USA · CIS · Meta Ads · AOV up to $40K
Luxury Board Game Brand — 2,600% ROAS
2,600%Peak ROAS
$100K+Monthly Revenue
$40KMax AOV

Selling a $40,000 chess set requires a completely different buyer psychology. Repositioned messaging from product features → status & identity. Built a retargeting system designed for months-long luxury nurturing across EU, USA, and CIS simultaneously.

Request Full Case Study →
Peak ROAS2,600%
Monthly revenue$100K+
Max AOV per unit$40,000
MarketsEurope · USA · CIS
Duration2+ years
View case↓
Online Education · 3+ Years · Meta · Instagram
Online Fitness School — $100K+/Month
$100K+Monthly Revenue
70K+Leads
$3M+Total Revenue

From $0 in paid revenue to $100K+/month. Built full paid infrastructure from zero — pixel setup, full-funnel architecture, lookalike audiences, UGC + founder video creative mix across 90+ product launches. Grew Instagram from 400K to 750K+ followers via paid simultaneously.

Request Full Case Study →
Monthly revenue (peak)$100K+
Total revenue$3M+
Leads generated70K+
Ad impressions400M+
Instagram growth400K → 750K+
View case↓
Medical Lead Gen · 4 Years · Meta Ads · Hyper-local · 5 Locations
Chain of Medical Clinics — 11,500+ Leads
11,500+Total Leads
~$10CPL
40%+Lead-to-Consult

I trained in medicine before paid media, so working with clinics is familiar territory — I understand the pain points patients walk in with, the language doctors use, and the trust signals that matter in healthcare marketing. That context shaped every creative decision in this campaign.

5 pain relief and rehabilitation centers needed steady consultation bookings within a strict 1.5-mile radius per center. Tiny audience pools, constant fatigue risk, no room to scale aggressively.

Solved through continuous creative rotation and age-based splits: direct founder-led ads for 50+, interactive quizzes for 25–45. Pain-first messaging outperformed clinic-feature ads every time.

Request Full Case Study →
Total leads11,500+
Cost per lead~$10
Lead-to-consultation40%+
Avg leads / month250+
Social growth2K → 13K+ followers
Duration4 years
View case↓
Discuss your goals →
Creative Examples

Creatives that
delivered.

Dozens of the creatives I've built have passed $100K in lifetime ad spend. The maximum lifetime spend reached on a single creative is over $1.2M. Click any video to play.

Filmed
Dialogue Two-Person Skit Lead Gen · USA
Filmed
Street Interview Man-on-the-Street E-commerce SaaS
AI Animation
Whiteboard Drawn Science Healthcare
Filmed
Problem → Fix Direct Response UGC Men's Health
AI-Generated
Stage Pitch Direct Address Telehealth
AI Animation
Animated Explainer Motion Graphic Weight Loss
Filmed
Use Case Product in Action Travel Gear
Filmed
Case Study Pain-First Open B2B SaaS
AI-Generated
Craving Hook Visual Pattern Break Weight Loss
Swipe →
Request Full Portfolio →
Static Creatives

Beyond video.

Static formats across luxury e-commerce, telecom, SaaS, and health verticals.

Iron Remedy MD static creative
Men's Health
Kadun Chess static creative
Luxury E-commerce
Hand-drawn GLP-1 mechanism explainer
Educational · Health
Zigpoll feature and offer creative
B2B SaaS
Mingle Mobile static creative
Telecom
Swipe →
★★★★★
"Aleksandr is an excellent Media Buyer as well as Creative Strategist — a rare combination — not just for TikTok but also Facebook and Snapchat ads. He understands how the paid social platforms work and how to create the best account structures. You can fully rely on him to do what's best for your ad accounts."
USA ACP Provider · $20M+ Budget · Verified Client
★★★★★
"In 6 years of running my business I worked with more than 20 paid media specialists. Aleksandr is the only one who delivered real results. Came through a referral and never regretted it. Simply the best at what he does."
JM
Julia M.
Business Owner · 6 years in business
★★★★★
"Read his article late one night, messaged him, and within 3 minutes had a clear plan. He laid out the audience map and strategy before we even started. Paid the deposit and within 24 hours leads started coming in. They haven't stopped since."
AD
Anthony D.
Lead Generation Client
★★★★★
"I run a functional training studio. Before Aleksandr, I'd burned through budgets without understanding what, where, why, or how much I was spending. In just one month, he brought clear creatives for Instagram and Facebook, structured reporting on leads, and clear recommendations. Lead quality improved and they started converting to sales."
SV
Stan V.
Functional Training Studio
★★★★★
"Post reach grew 15× in just a few months. The team consistently finds creative angles for our young audience while keeping content sales-driven. Engagement and active community management included."
EB
Elena B.
Children's Apparel · E-commerce
Book a free call →
The Difference

What I do differently
from most agencies.

Most Agencies
✕
Creative teams that never open the ad account
✕
Creatives made by gut feel, not audience research
✕
Over-promising before understanding your business
✕
Same creatives running for months — no testing framework
✕
One-size-fits-all creative, whatever the funnel stage
VS
My Approach
✓
Every concept written by someone who has actually bought the media
✓
Every brief backed by audience research, internal insights and competitor data
✓
Honest diagnosis first — no promises before understanding your business
✓
Dozens of creatives tested monthly — structured to find the one that scales
✓
Creative mapped to funnel stage and awareness level
Services & Pricing

Pick your
entry point.

Start with a free call or a low-commitment audit. Scale to a full retainer when you're ready. Every engagement begins with understanding your business first.

Start Here — No Commitment Required
Free
No strings attached
30-Min Strategy Call
I review your current creative and paid media situation and tell you exactly what I see. No pitch, no pressure. Just an honest read on where you are and what's possible.
$299
One-time · 2–3 days
Creative Audit
I analyse your current creatives: why they're underperforming, what psychological levers are missing, and exactly what to test next.
Ongoing Engagement
Recommended
From $3,000
Per month
Creative Strategy
30+ creative concepts a month with full briefs, competitor research, and winner identification. Your team handles production — no agency markup, faster iteration, and the assets stay yours.

Scope drives the price: video vs. static, how detailed the briefs need to be, and how deep I go with your design team on quality assurance.
Get a Quote →
Custom
On request
Performance-Based
For brands scaling past $50K/month in ad spend. Retainer plus a share tied to the spend your winning creatives carry — so I'm paid more only when the creative actually scales. Structured case by case.
Discuss Terms →
FAQ

Frequently
asked questions.

What type of businesses do you work with?
+
I work primarily with DTC e-commerce brands, lead generation businesses, online education, and high-ticket services. Verticals include health & wellness, telecom, SaaS, immigration, travel & lifestyle goods, and luxury / high-ticket products. The common thread: brands with serious ad budgets ($20K+/month) that want a real system, not just someone to "run ads."
What ad spend do I need to work with you?
+
The recommended minimum is $20K+/month in ad spend — and that's not about my rate. Below that you can't run a clean creative test: too little data, too slow to read, and you end up guessing anyway. For the Creative Audit ($299) there's no minimum — it's useful for any brand running ads.
Do I need to commit to a long-term contract?
+
Retainers are month-to-month with 30-day notice. No 3-month or 6-month lock-ins. That said, paid media isn't a 30-day game — meaningful scaling happens in months 2–4. Most clients stay 6+ months because the system compounds. The flexibility is there if it's not working — but in my experience, when expectations are aligned upfront, it's rarely needed.
How long until I see results?
+
Honest answer: it depends on where you start. If you have an existing account with stable creatives, I can usually move your primary KPI in 2–4 weeks. If we're launching from zero — building creative pipelines, testing frameworks, audience research — meaningful results take 6–8 weeks. Anyone promising overnight results is either lying or working with very low standards for "results."
Do I need to provide creatives or do you make them?
+
I write the concepts and the briefs; your team produces them. Most brands who come to me already have editors or designers, and keeping production in-house means no agency markup, faster iteration, and the finished assets stay yours. If you don't have anyone, I can help you source production — that's discussed separately.
What makes you different from agencies or other freelancers?
+
Most creative strategists have never spent a dollar of ad budget — they write briefs from a mood board and hope. I spent eight years and $25M+ inside the accounts. That means I know what a hook has to do to survive an auction, what still works when you push past $200/day, and what quietly dies the moment you raise the budget. The strategy is written against the account, not against a deck.
Do you also run the ads?
+
No — I don't take media buying retainers. My focus is creative strategy, and I work alongside your media buyer, in-house team, or agency. I do ask for read-only access to the ad account: reading real performance data is exactly what makes the creative work, and without it I'd be guessing like everyone else.
How do you measure success?
+
Primary KPIs are agreed upfront: CPA, ROAS, or CPL depending on the business model. I track intermediate metrics (CPC, CTR, hook rate, scroll-stop rate) to diagnose creative performance. Winning creatives must also be scalable — I don't call something a winner if it only works at $200/day.
Do you sign NDAs and protect client data?
+
Yes — happy to sign NDAs before we share any sensitive numbers or strategy details. All client work is treated as confidential by default. Case studies on this site reference specific results but do not name brands without written permission.
What happens after the audit — am I obligated to continue?
+
Zero obligation. The audit is a standalone deliverable — you get a document with specific action points and you can implement them yourself, with your existing team, or with another freelancer. Most clients who do continue do it because the audit demonstrated where the gaps are. No retainer pressure either way.
Can you take on new clients right now?
+
I take on a limited number of retainer clients to maintain quality. Book a discovery call to discuss current availability and timelines. Audits and one-time projects are generally available within 1–2 weeks.
Aleksandr Li
Limited Availability

Ready to scale
your creative performance?

Book a free 30-minute discovery call. I'll review your current setup and tell you exactly what I see. No pitch, no pressure.

📅 Book a Free Call LinkedIn →
Email
leks.li.work@gmail.com
LinkedIn
linkedin.com/in/leks-li
Location
Europe · GMT+2
Response Time
Within 24 hours